Closely lifetime deal review
Automate LinkedIn and email outreach while tapping a B2B database for lead generation and campaign management.
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$69
★ 4.2/5
LinkedIn + email cold outreach with B2B database
Medium
What is Closely?
Closely is a dual-channel cold outreach platform that handles LinkedIn automation and email campaigns from one interface. It includes a 130M+ B2B contact database, email verification, and campaign analytics. Founded in 2021 out of Cyprus by an 11-50 person bootstrapped team, it competes with tools like Expandi and Sbl.so by offering LinkedIn and email in a single subscription. At $69 lifetime on AppSumo, the base tier covers the B2B database, LinkedIn connection management, and campaign analytics. Upgrading to Tier 2 ($138) unlocks email campaigns and LinkedIn automation seats.
Key features
- →Multi-channel campaigns — Build sequences that combine LinkedIn connection requests, follow-ups, and email steps in a single workflow. No toggling between tools.
- →LinkedIn automation — Automated connection requests, profile visits, likes, and follow-ups. Dedicated proxy per seat reduces account restriction risk. Import prospects from CSV, LinkedIn search, groups, or post engagement.
- →Email campaigns — Connect Gmail or Outlook, send sequenced emails with custom subject variables and time delays. Custom tracking domains for open and click tracking.
- →B2B contact database — Access 130M+ B2B contacts with LinkedIn URLs, emails, and phone numbers. Filter by location, job title, and company. Export leads for both LinkedIn and email campaigns from the same file.
- →Email verification — Built-in email validator cleans your lists before sending. Removes invalid addresses to protect sender reputation and improve deliverability.
- →Analytics and reporting — 20+ campaign metrics with visualization charts. Track LinkedIn connection acceptance rates, email open rates, reply rates, and engagement stages. Export reports for team reviews.
- →CRM integrations — Two-way sync with GoHighLevel, HubSpot, and Zoho CRM. Push LinkedIn leads to CRM, create deals, and sync conversations. Salesforce and Pipedrive listed as coming.
- →Chrome extension — Browser extension lets you pull contact data from LinkedIn profiles and export leads without leaving the LinkedIn interface.
Pros & cons
What works
- Two outreach channels in one platform eliminates the cost and complexity of managing separate LinkedIn and email subscriptions.
- 130M+ B2B contact database with email verification built-in reduces the need for a separate lead enrichment tool like LeadRocks or Lusha.
- Dedicated proxy per LinkedIn seat improves account safety compared to tools that route all automation through a single IP.
- 60-day AppSumo refund window gives you two months to test real campaigns. This matters because cold outreach ROI takes 3-6 weeks to measure.
- Active development with regular updates: CRM integrations, campaign templates, API access, and team analytics all added in the last year.
What to watch
- Base tier ($69) gives you the B2B database and LinkedIn monitoring but not email sending or LinkedIn automation. The full dual-channel experience requires Tier 2 ($138).
- LinkedIn automation always carries account restriction risk regardless of proxy safety features. Platform policy changes can break workflows without warning.
- At 2,000 monthly credits on the base tier, high-volume outreach teams will need multiple codes or hit limits fast.
- 4.2/5 rating from 255 reviews is solid but not best-in-class. Some users report glitches and support delays in the AppSumo community.
- Email campaigns depend on Gmail or Outlook sending limits. You can't use custom SMTP, which caps volume for power senders.
Shelfware risk: Medium
Lead gen LTDs have capped credits. If your outreach volume exceeds the tier limits, value drops fast.
Pricing & tiers
2,000 monthly credits. B2B database access, LinkedIn connection export, conversation monitoring, campaign analytics. No email campaigns or LinkedIn automation seats.
4,000 monthly credits. Includes everything from Tier 1 plus 1 LinkedIn automation seat, 1 email seat, Gmail/Outlook campaigns, custom tracking domains, and live chat support.
6,000 monthly credits. Same seats as Tier 2. More credits for higher-volume outreach.
20,000 monthly credits, 5 LinkedIn seats, 5 email seats. White labeling included. Stacking 40 codes grants unlimited plan with no account limits.
Quick verdict
Closely covers two outreach channels and a B2B lead database in one $69 buy. Most dedicated LinkedIn tools cost $79/month on their own, and email automation adds another $30-50/month. The dual-channel approach is the differentiator here. The trade-off: nobody has mastered both LinkedIn and email deliverability at this price point, so expect to tune both channels. The 60-day AppSumo refund window matters more here than for most tools because cold outreach ROI takes weeks to measure. At 4.2 stars from 255 reviews, it is a solid mid-tier pick for teams that want a single platform instead of stitching together separate tools.
Who should consider Closely?
Closely makes sense if you run cold outreach across both LinkedIn and email. Most lead gen tools specialize in one channel, so the dual-channel setup saves you from managing two subscriptions and two workflows. At $69 for the base tier, the break-even against $79/month LinkedIn tools plus $30/month email tools is under one month. The catch: the base tier ($69) gives you access to the B2B database and LinkedIn monitoring but not email sending or LinkedIn automation seats. You need Tier 2 ($138) for the full dual-channel experience. Solo operators with low outreach volume should consider whether the base tier's 2,000 monthly credits are enough before upgrading.
What to check before buying
- Figure out which tier you need before buying. The base tier ($69) is not the full tool. If you need email campaigns and LinkedIn automation, budget for Tier 2 ($138).
- Set daily LinkedIn connection limits to 40-60 requests in the first two weeks. Ramping too fast triggers LinkedIn restrictions even with a dedicated proxy.
- Use the 60-day refund window to run a real campaign, not a test. If you haven't sent 100 combined LinkedIn+email touches by day 30, that is a signal the tool is not solving a real workflow problem.
- Consider stacking multiple codes if your team runs high-volume outreach. The per-code credit allocation means heavy senders need multiple codes before they hit rate limits.
Alternatives and category fit
- →Sbl.so — Dedicated LinkedIn automation with multi-account support. $89 lifetime on AppSumo. LinkedIn only, no email channel.
- →DM Champ — Instagram and LinkedIn DM automation at $1 lifetime. Cheaper entry point but DMs only, no email campaigns or B2B database.
- →Expandi — Paid LinkedIn automation with advanced safety features. $99+/month. More features and better deliverability but recurring cost.
- →ScaliQ — AI LinkedIn agent that books meetings autonomously. $99 on AppSumo. Newer product with autonomous angle but higher entry price.
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Frequently asked questions
Is the Closely lifetime deal worth it?
At $69 for the base tier, the value depends on which tier you actually need. The base tier gives you the B2B database and LinkedIn monitoring but no email or automation. For the full dual-channel experience, Tier 2 at $138 is the real entry point. Against $79-99/month for a dedicated LinkedIn tool plus $30-50/month for email automation, both tiers break even in under two months.
Does Closely work with any email provider?
Closely integrates with Gmail and Outlook only. There is no custom SMTP support, so your sending volume is capped by Google's and Microsoft's daily limits. For high-volume senders, this is a meaningful limitation compared to dedicated email automation tools.
What's the difference between Closely tiers?
Tier 1 ($69) covers the B2B database, LinkedIn monitoring, and campaign analytics. Email campaigns and LinkedIn automation seats start at Tier 2 ($138). Each additional code pair adds credits and a seat for both LinkedIn and email. Tier 10 ($690) includes white labeling. Stacking 40 codes unlocks unlimited accounts.
Is Closely safe for LinkedIn automation?
Closely provides a dedicated proxy per LinkedIn seat, which reduces the risk of IP-based detection compared to shared-proxy tools. But no LinkedIn automation tool is safe from platform enforcement. Keep daily connection requests under 50-80, personalize messages, and monitor account health closely. The proxy helps, but LinkedIn's terms prohibit automation regardless.